About Us - Story of Fallon Jewelry
Founded in Guangzhou, China in 2009, Guangzhou Fallon Jewelry Co., Ltd., also known as FJ Fallon Jewelry, has 17 years of experience as a trusted manufacturer of high-quality gold-plated brass fashion jewelry for wholesalers, distributors, jewelry brands, and retail chains worldwide.
Our Story
Annual Event of Fallon Jewelry in 2009
Traditional fashion jewelry often sacrifices durability for affordability, while fine jewelry usually comes with a much higher price.
Fallon Jewelry was founded with a simple and clear vision: to create fashion jewelry that looks and feels close to fine jewelry, without the luxury price tag.
We aim to make gold-plated fashion jewelry with a refined appearance, comfortable wearability, and long-lasting color performance, helping more customers enjoy the beauty of fine-jewelry style at a more accessible wholesale cost.
Our Vision: Experience the look and feel of Fine Jewelry, at the price of Fashion Jewelry.
Sales Team of Fallon Jewelry
Product Gallery of Fallon Jewelry
Front Desk and Product Showroom of Fallon Jewelry
3,000m²+
Company Area
15+
Sales Team Members
100+
Total Team Members
What Makes Us Different?
FJ Chain Product Plated in 14K Yellow Gold
Long-Lasting Color Performance
Fallon Jewelry specializes in high-quality gold-plated brass fashion jewelry. Under normal daily wear, our products are designed to stay bright, shiny, and resistant to oxidation, blackening, and fading for around 2 to 3 years.
Real Gold Electroplating: Unlike imitation gold plating, Fallon Jewelry uses real gold electroplating materials that are safe for everyday wear and create an elegant fine-jewelry appearance.
Waterproof and Sweat-Resistant: Our jewelry is designed for daily wear and can resist moisture, sweat, and normal daily contact with water.
Close to Real K-Gold Appearance: Our plating colors are carefully developed to deliver a refined look close to real K-gold jewelry, especially in 14K yellow gold, rose gold, and white gold finishes.
Proprietary Plating Technology
0.03μm can be better than 3μm
Traditional Concept: In the gold electroplating industry, many people believe that a thicker plating layer always means longer color retention. Fallon Jewelry has challenged this traditional idea.
More than Thickness: Plating thickness alone does not determine jewelry quality. Real durability depends on base material selection, surface preparation, plating formula, production control, and strict quality inspection.
Proprietary Process: Instead of simply pursuing a thicker plating layer, Fallon Jewelry focuses on long-lasting beauty, refined color, and stable daily-wear performance. Our proprietary process helps jewelry remain bright and resistant to oxidation for 2 to 3 years under normal daily wear.
Try Before You Believe
✦ We understand that exceptional plating performance may sound unbelievable.
✦ That is why we encourage customers to order samples and experience the quality themselves.
✦ We believe the product itself speaks louder than words.
Important Notes for Daily Use
· Clean after contact: If the jewelry comes into contact with seawater, sweat, cosmetics, perfume, or chemicals, cleaning it in time helps maintain long-lasting shine.
· Long-lasting does not mean permanent: Even real K-gold jewelry can show wear over time. Our products are not described as never-fading or permanent.
· Not solid gold: Fallon Jewelry never claims that our brass jewelry is solid gold.
· Normal use matters: Rough friction, cutting, burning, strong acid, strong alkali, or other abnormal damage is not considered a product quality issue.
Certified Quality & Safe Materials
Solving Common Problems in Fashion Jewelry
· Skin sensitivity: Low-quality fashion jewelry may cause itching, redness, discomfort, or discoloration for people with sensitive skin.
· Unsafe materials: Some jewelry may use harmful metal substitutes to achieve a gold-like appearance. Fallon Jewelry focuses on safe materials and certified production standards.
Hypoallergenic and Safe for Everyday Wear
Fallon Jewelry is committed to producing jewelry that is safe, hypoallergenic, and suitable for daily wear. Our production process avoids harmful substances, and our products are designed to be nickel free, lead free, cadmium free, REACH compliant, and CPC certified.
Low Allergy Risk: Our jewelry is designed to reduce common problems such as skin itching, irritation, or allergic reactions caused by low-quality fashion jewelry.
Salt Spray Tested
· Testing Standard: EN ISO 9227:2022 Corrosion Tests in Artificial Atmospheres
Result of Salt Spray Test from a Test Report
· Testing Environment: 5% sodium chloride solution
· Testing Duration: 48 hours, higher than the common 24-hour requirement
· Testing Result: Defect-free. Our rings successfully passed the test, demonstrating excellent corrosion resistance and color durability.
REACH and CPC Certified
REACH and CPC Certification Documents
REACH: A widely recognized safety standard for fashion jewelry in the European market. Our test results show that Fallon Jewelry products are safe, hypoallergenic, nickel free, lead free, cadmium free, and suitable for daily wear.
CPC: A strict safety certification for children’s products in the United States. Fallon Jewelry products have also passed CPC testing, showing our commitment to higher safety requirements.
Eco-Friendly Brass Base Material
Raw Material of the Clasp Used for Chain Necklaces, Showing AAA Grade Brass, Nickel Free and Lead Free
Fallon Jewelry uses AAA-grade CuZn35 brass as one of our core base materials. This material helps support stable plating quality, refined color presentation, and safe daily wear.
OEM & ODM Manufacturing
As a real source factory, Fallon Jewelry can develop customized jewelry based on your designs, samples, drawings, or creative ideas. Whether you already have a complete product plan or only an early concept, our team can support the process from design development to production.
Designer from Fallon Jewelry Sketching a CAD Drawing
Manufacturing Excellence
As a source factory, Fallon Jewelry provides competitive factory pricing, stable ready-stock supply, and flexible customization services for wholesale customers.
100+
Factory Employees
2,000m²+
Factory Area
3+
Production Lines
100+
New & Custom Styles Monthly
6M+
Ready Stock Pieces
Workers from Fallon Jewelry Doing Stone Setting by Hand
Workers from Fallon Jewelry Doing Polishing
Quality Control Inspection at Fallon Jewelry
Part of the Warehouse of Fallon Jewelry
Trusted Worldwide
17+
Years in Fashion Jewelry
50+
Countries & Regions Served
800+
Jewelry Partners
500,000+
Pieces Shipped Monthly
Long-term
Partnerships with wholesalers, distributors, jewelry brands, and professional retailers worldwide.
Our core markets include Eastern Europe, Central America, and Northern Europe. We are also actively expanding in Western Europe, South America, North America, and Southeast Asia.
Customers from Around the World Visiting Fallon Jewelry
Fallon Jewelry Attending Jewellery & GEM 2026 in Bangkok
Fallon Jewelry Introducing Jewelry to Clients at the Trade Fair
Customer Reviews
Trust is built through long-term cooperation and real customer feedback. Fallon Jewelry has received positive reviews from customers on Alibaba.com and from wholesale partners around the world.
Trusted Quality, Visible Feedback
We continue to improve our product quality, plating performance, service response, and delivery stability based on feedback from real wholesale customers.
Work With Us
Whether you are a wholesaler, distributor, jewelry brand owner, or professional retailer, Fallon Jewelry is ready to support your business with reliable quality, flexible customization, stable supply, and competitive factory pricing.
Let’s create beautiful jewelry and grow together.
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